15 Popular and Delicious Japanese Snacks You Must Buy and Try

japanese snacks, best souvenirs from japan

what to buy in japan, best snacks in japan

Trying local foods and local snacks were one of the highlights of my Japan trip. The local foods in Japan are absolutely delicious and well presented, and the same goes to Japanese snacks, they are tasty and they always have cute packaging. Not only did I eat them in Japan but I also ended up buying a variety of Japanese snacks in Tokyo and Osaka for myself and for my friends as food souvenirs. In this post I will share my recommendation list of popular and delicious Japanese snacks you must buy and try when you travel to Japan.

15 Best Japanese Snacks to Buy and Try in Japan

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Takoyaki-Flavored Snacks

takoyaki snacks, what to buy in osaka

Takoyaki is a delicious octopus ball and one of the famous local foods in Japan, especially in Osaka. In the Kansai area, you can find many snacks such as potato chips, potato sticks, and biscuits that come with Takoyaki flavor. As this is a special flavor and you can only get it in Japan, it definitely will be a unique food souvenir to take home.

must buy in osaka japan, calbee chips

jagabee japan, what to buy at osaka

One of my favourite Japanese snacks with Takoyaki flavor would be Jagabee Takoyaki. It is a crispy potato stick made by Calbee, a well-known food manufacturer in Japan. You can get the Jagabee original flavour in many places in Japan but for takoyaki flavour, it is only available mostly in Osaka. So, if you visit Osaka, remember to try them out.


Matcha Green Tea and Matcha-Flavored Snacks

ito en oi ocha, best matcha tea, matcha drink

Everyone knows that the best place to buy high quality matcha green tea will be in Japan. It is not just a drink but also part of Japanese culture. Matcha green tea has attracted and been hugely enjoyed by many people around the world because of its unique bittersweet taste. When it comes to green tea, my favourite will be ITO EN Oi Ocha Unsweetened Green Tea. I drank it almost everyday when I was in Japan. They sell in powder as well which is more convenient and will not take much space in your luggage.

Matcha green tea is used not only for a drink but also snacks, desserts and sweets. Those snacks made by matcha such as Kit Kat, Pocky and so on are highly popular among travellers from overseas to bring back home as a souvenir.



Tokyo Banana

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Tokyo banana is another popular snack to buy when you travel to Japan. Most of the people who have visited Japan will surely know and try them. It is a fluffy and soft sponge cake filled with sweet banana custard cream. It tastes good and has a cute look, also it comes in beautiful packaging which completes the whole package.

tokyo banana, tokyo banana cake, japanese treat

Aside from the Tokyo Banana original flavour, there are other flavours and other cakes as well such as Tokyo Banana honey flavour, maple flavour, etc. you can browse the products here. If you are buying Tokyo Banana as a souvenir or treat to take home, I strongly suggest buying it at the airport before you are going home because of life span reasons. They are only good to consume within a week. Furthermore, you can get them tax-free if you buy it in a duty-free shop in the airport.




mochi, japan mochi souvenir, snack food

Mochi is a chewy Japanese rice cake made from glutinous rice which usually wraps in a sweet filling. It is one of the local desserts that you cannot miss in Japan. The mochi filling comes with different flavours such as strawberry, caramel, brown sugar, green tea and many more.




kororo, japanese sweet, japanese gummy, japanese candy, gummy

I tried Kororo for the first time when I got it as a souvenir from my friend and I have loved it since then. It is a soft little gummy made of 100% fruit juice with a cute shape and unique texture. These gummies offer many kinds of flavours such as strawberry, grape, peach, orange, etc. If you live in South East Asia, you can probably find them already in the supermarket but not all flavours are available there.

In Japan, you can find these gummies easily as normally they are placed in front of the store and are usually around 100 yen.



Orihiro Konnyaku Jelly

orihiro konnyaku jelly, japanese sweet food

Orihiro Konnyaku Jelly is one of the most delicious jelly I have ever had. The texture is so chewy and squishy that made me want it more after the first bite. The jelly comes in 6 handy petite sizes in the packaging which is specially designed to prevent choking risks and make it easier to eat.

japanese jelly, famous souvenirs from japan


Royce Nama Chocolate

If you are heading to Japan, you seriously need to try Royce Nama Chocolate. It is not just like any other chocolate you’ve had from the stores. Royce Nama Chocolate is a type of ganache chocolate which is made using Hokkaido’s finest quality fresh cream, served in little squares and coated in cocoa powder. It has a rich flavour and a silky smooth texture that easily melts in your mouth.

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Royce Nama Chocolate is available in a variety of flavours and some of them contain liquor. My favourite is Au Lait and champagne and both of them do contain alcohol.

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nama japanese chocolate, au lait royce chocolates

Please keep in mind that Nama chocolate has to be stored in a cool place (Below 10°C) because the product uses fresh cream. It has a very smooth texture that will melt easily if you leave it unfrozen within a few hours. So if you are buying them in the airport, you can buy an ice pack for 100 yen each to keep them cool. Also, make sure to consume it within one month because the chocolate does not last so long.


Kit Kat

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You can probably find Kit Kats everywhere including the supermarket in your country, but only in Japan you are able to find Kit Kat’s in so many interesting and unique flavours. From Kit Kat Japanese flavours such as matcha, wasabi to strawberry, yubari melon, cheesecake, rum raisin, sake, and seasonal flavours such as strawberry daifuku, fall sweet potato, baked cherry blossom and many more.

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With so many endless options of Kit Kat in Japan, This is why you should definitely try out the different Kit Kat flavours when you are in japan and you might find your favourite. Also, if you bring some home as a gift, these Kit Kat’s will surely be a great souvenir because of their unique flavours.

green tea kit kat, matcha kit kat, strawberry kit kat




pocky chocolate, glico pocky

Pocky is a Japanese snack which you might be familiar with. It is not only popular in Japan but also in other Asian countries. Similar to Kit Kat, Pocky has many different flavours that only can be found in Japan such as white peach and strawberry, almond crush, yubari melon, cherry blossom, etc. My favourite so far is the almond crush Pocky. They are so yummy and I think chocolate and almond are a delicious combination.

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pocky strawberry, pocky snack



Tokyo Milk Cheese Factory

tokyo milk cheese factory online, what to get in japan tokyo

Another popular Japanese snack that is popular not only in Japan but also abroad is the Tokyo Milk Cheese Factory. The are thin layer cookies made using high quality ingredients such as fresh Hokkaido jersey milk, French guérande salt filled with a savoury-sweet Camembert cheese chocolate in the middle. They have few products to offer but the most popular and recommended products are Salt and Camembert cookies’ and ‘Honey and Gorgonzola cookies. They are absolutely the real deal and perfect as food souvenirs as well.

tokyo milk cheese factory, tokyo snacks

tokyo milk cheese, what to buy from japan



LeTAO Otaru Rue Ironai Fromage Cookies

letao, tokyo souvenirs, japan snack food

Had the sales assistant at the airport not offered me the sample, I would not have known how delicious these cookies were. It was definitely a love at first bite. Otaru Rue Ironai Fromage is langue de chat cheese cookies made using fresh cream butter, Italian mascarpone cheese and cream cheese. Similar to the Tokyo Milk Cheese Factory cookies, it has a rich cheese flavour and a crispy texture. I think the difference is that these cookies are in a round shape and the taste is less sweet than the Tokyo Milk Cheese Factory cookie.

LeTAO has another famous product that has been recommended by a lot of people which is Double Fromage Cheesecake. It is so delicious, creamy, soft and delicate that melts easily once in your mouth like snow. LeTAO stores can only be found in Hokkaido where they are originally from. However, you can still buy their products at most airports in Japan.


Nissin Cup Noodle

nissin cup noodle, japanese food products

Instant noodles have been a favourite snack for many people worldwide because it is delicious, cheap, fast and easy to eat. In Japan, there are many kinds of instant noodle and the most popular and widely known is Nissin Cup Noodle. Offered in numerous flavours such as chicken, beef, chili crab, cheese curry and soon, This Nissin Cup Noodle can be easily spotted in every convenience store and supermarket in Japan.

cheese curry cup noodle, cup noodle

Nissin Cup Noodles were created in 1958 and have a long history of the making of its cup noodles. If you are interested, you can visit the Cup Noodle Museum in Yokohama or Osaka. It is such a fun and interesting experience to learn more about the origin of cup noodles. Also, you get a chance to make your own cup noodles, decorate the cup as you want and take it home with you as a unique and memorable souvenir.

Yokohama cup noodle museum, nissin noodles



Bourbon Choco Brownie

bourbon choco brownie, japan best souvenirs

For those who are into chocolate, you will love Bourbon Choco Brownie. The taste of the brownie is not less delicious than the fresh brownie. It has a chewy texture and a strong rich chocolate flavour. Most importantly, the sweetness of the brownie is just right. Packaged in 9 individual mini sizes inside the bag, these brownies are easy to bring back and are suitable to share out as a food souvenir.

bourbon japan snack, bourbon choco brownie


Green Snack Pistachio

green snack pistachio, top snacks in japan

If you like the combination of light salty and a bit of a sweet taste in a snack, you should try Green Snack Pistachio. The pistachios are so fresh, crunchy and tasty. Also, it is easy to eat them because they have been roasted without shells. Apart from the original flavour, they also have a wasabi flavour. This flavour is suitable for those who like wasabi or spicy flavours. Anyhow, both flavours are delicious and once you taste them, you will be reluctant to stop.

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Calbee Fruit Granola Breakfast Cereal

calbee breakfast cereal, snacks to get from japan

Before I went to Japan, I asked one of my best friends who visited Japan for some Japanese snack recommendations, and she introduced me to Calbee Fruit Granola Breakfast Cereal. It is granola cereal made by Calbee that contains brown rice, dried fruits and nuts. Marketed as a healthy product, but we all know that it is not exactly 100% healthy but still, they are too tasty not to try them.

They are available in a variety of flavours but the most recommended flavour will be the one in the red packaging. The regular size of the packaging that you will commonly find in the store is 800g but several smaller sizes (50g,180g, 500g, 300g) are actually available and they are more ideal sizes for souvenirs.

I am not a cereal person and normally I would not recommend buying cereal as a souvenir, but Calbee Fruit Granola Breakfast Cereal is an exception. You will understand the hype once you try it.


Where to buy those Japanese Snacks

Don Quijote, what to buy in don quijote japan

I bought these snacks from many different stores in Japan and I do not remember all the places for each item I bought. However I am certainly sure that it is not difficult to find these Japanese snacks I mentioned above. Below is a list of places where I got these Japanese snacks from :

If you plan to buy a lot of Japanese snacks, I recommend buying it all in Don Quijote. This place has a wide range of products (not only food but also health and beauty products) and you can get a tax refund if you spend over 5000 yen by showing your passport, but beware of the long queue at the tax-free counter. Also, duty-free shops in airports are another great place to buy Japanese snacks because you can try some snacks before you decide to purchase them. So go to the airport early if you want to do food shopping to take home.

My Thoughts

japanese must buy, things must buy in japan

These are my list of delicious Japanese snacks which I recommended and have become other’s favourites as well. If you travel to Japan, make sure to try them out and if you love them as well, you should take them home with you for yourself, family or friends. They will be great souvenirs to share because they are not just tasty but they also come in fancy packaging which are pleasant to look at.

Japan has huge selections of yummy snacks, so I hope this post will give you an idea of what best and popular snacks to try and buy for your future trip to Japan.

>>What do you think about my list? <<

>>Would you add a different snack? <<

>>Let me know your favourite Japanese snacks! <<

If you have other recommendations, please share it in the comment section below, I would love to try it next time 😀


Thank you for reading my blog 😊


∞ ♥ Elvira ♥ ∞


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  1. Reply


    Other than Kit Kat and Pocky I rarely buy Japanese snacks.

  2. Reply

    Fadima Mooneira

    I love green snack pistachio and pockey. Thank you for sharing.

    1. Reply


      Thank you for reading! I love them too 🙂

  3. Reply


    These look so interesting!

    1. Reply


      They are delicious 🙂

  4. Reply

    Under flowery sky

    Wow I’m so cautious when trying the snacks I don’t know
    but banana and mochi looks fabulous..
    I also saw many pocky in Indonesia..

    1. Reply


      Yeahh there are many pocky in Indonesia but in Japan you can find so many good and unique flavors 🙂

  5. Reply


    These snacks sound great. I love reading about yummy eats from other countries! I’d be overwhelmed by all the KitKats Thanks for sharing

    1. Reply


      Thank you for reading my post! You will love KitKats in Japan because there are so many nice and unique flavors you can find there 🙂

      1. Reply


        I saw on Instagram one time a raspberry flavor..I keep hoping to find that in America.

        1. Reply


          Awww I hope you can find it too 🙂

  6. Reply


    I LOVE Japanese snacks. So delicious. They have so many flavors! It has been a quick while since I drank the tea tho! You can never go wrong with their jelly hehe. I love their crazy Kitkat flavors too! Thanks for sharing!

    Nancy ✨ exquisitely.me

    1. Reply


      I love them too! They are so delicious and They always come in cute and fancy packaging 🙂

  7. Reply


    These all look sooo yummy! I definitely need to get my hands on them soon to try them all xx

    1. Reply


      They do! If you have tried them already, let me know which one is your favourite xx

  8. Reply

    Jaya Avendel

    Cheese Milk Factory . . . Mochi . . . Tokyo Banana . . . chocolate. It all looks so good and most of the treats are made of things I love; cookies and chocolate and sponge cake. Definitely have hearts in my eyes over here!

    1. Reply


      Thank you for reading my post! If you have tried them, let me know which one is your favourite 🙂

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